Portfolio & Bio

Robert N. Graves

Senior Analytics Consultant & Digital Strategist

Based in Minneapolis. Over 13 years of experience designing enterprise web analytics architecture, tag management systems, and data-driven measurement frameworks.

Capabilities

Areas of Practice

Measurement Architecture & Data Governance

Designing custom data layer specifications, event taxonomies, and server-side tagging infrastructure for enterprise site migrations and web apps.

Digital Strategy & Performance Optimization

Translating web analytics into actionable business outcomes, attribution modeling, and session-based conversion rate optimization frameworks.

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